Ashland University’s Communication Department has recently chosen four students to lead the AU Bateman Case Study Competition team. This will be the second year that Ashland’s PRSSA Chapter has competed in this national case study competition. Those selected for the team for this year are seniors Samantha Stutzman of Chardon, Ohio; Erin Staley of Dayton, Ohio; Ricardo Leona of Avon, Ohio; and Cyleen Sharpe of Bellevue, Ohio.
All four members of the team major in either Public Relations & Strategic Communication or double major in Communication at Ashland University.
Shawn Orr, Communication Studies faculty and Bateman Case Study Team adviser, said "This competition provides a great opportunity for our top public relations students to develop, implement and assess a campaign from start to finish. The client this year is the National PRSA Foundation, whose goal is to promote diversity in the fields of public relations and communication. We look forward to partnering with both internal and external communities to move this initiative forward."
The Bateman Case Study Competition was established in 1973 to help provide college students with the chance to compete with their peers across the nation, and gain hands-on experience in executing a public relations campaign. Every year, Bateman selects a worthy company or organization as the client for each participating PRSSA chapter to represent.
The students will conduct their campaign from Feb 11-Mar 11, 2019. The top three finalists of the competition will present their campaign to representative of the selected organization and will be recognized at the PRSSA National Conference. The first-place winning team will receive a prize of $3,500, the second-place team will receive a $2,500 prize, and the third-place team will receive a $1,500 prize. Along with that, twenty other teams will be honorably mentioned at the conference for their campaigns and represented on the PRSSA website.
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