Thursday, May 10, 2012
YAHOO RANKS PUBLIC RELATIONS AS THE 4TH FASTEST GROWING PROFESSION
If you enjoy reaching out to others and communication is one of your stronger skills, consider pursuing an in-demand career in public relations.
Working with clients - that could range from businesses, nonprofits associations, universities, or hospitals - public relations specialists can help their clients build and maintain positive relationships with the public, according to the U.S. Department of Labor. Responsibilities might include writing press releases, speaking to media contacts, and planning PR programs.
Hot Factors: Employment for public relations specialists is projected to grow 23 percent from 2010 to 2020, says the Department of Labor. Growth could be driven by the need for organizations to maintain their public image in this Internet age and with the growth of social media, adds the Department.
"Companies need well-qualified people that understand social media," says Shapiro. "Some companies are hiring in-house positions, while others are hiring outside companies to manage their communications."
Education Options: A bachelor's degree in a communications-related field like public relations or communication is generally required to prepare to pursue a career as a public relations specialist.